In a huge retail center, already mature, consolidated and adopted by practically all region of this Brazilian capital, this work is a propose of masterplan to be implanted in phases to a current shopping center with regional character that will be transformed into a giant mixed use complex. Through a holistic view and commitment to a long-term vision, an audacious project to the next decades is being developed to energize and change intensely its insertion space.
Guided by the strong presence of the existing mall, masterplan thoughts come to complete this power with a complete commercial district to this area. It is the creation of a new destination, a fresh centrality to the city. The entire design develops the shopping center expansion on a new floor, vast external areas of leisure and dialogue with the surroundings, besides a potent business center encircling the mall with five office towers and a hotel.